{"id":184,"date":"2025-03-06T17:29:16","date_gmt":"2025-03-06T16:29:16","guid":{"rendered":"https:\/\/desarrollo.portview.app\/el-mercado-nautico-en-2025-datos-tendencias-y-lo-que-los-puertos-pueden-aprender\/"},"modified":"2026-01-27T10:35:50","modified_gmt":"2026-01-27T09:35:50","slug":"el-mercado-nautico-en-2025-datos-tendencias-y-lo-que-los-puertos-pueden-aprender","status":"publish","type":"post","link":"https:\/\/portview.app\/en\/el-mercado-nautico-en-2025-datos-tendencias-y-lo-que-los-puertos-pueden-aprender\/","title":{"rendered":"The yachting market in 2025: data, trends and what ports can learn."},"content":{"rendered":"

Fewer registrations, but the market is still moving<\/strong><\/h4>\n

In the first two months of the year, the following have been recorded 474 enrollments<\/strong>13% less than in the same period of 2024. This drop follows the post-pandemic cooling trend, when the yachting boom saw record numbers. However, the ships for private use<\/strong> remain the vast majority (73.6%), while the yacht charter<\/strong> (rent) represents 26.4%.<\/p>\n

What does this mean for ports?<\/strong><\/p>\n

That the demand is still active, but with a more demanding user profile, who is not only looking for a mooring, but value-added services<\/strong>improved experiences and a more agile and digital management.<\/p>\n

\u200d<\/p>\n

Small lengths continue to dominate<\/strong><\/h4>\n

The segment of the up to 6 meters<\/strong> represents 71.3% of the registrations. This is important because these types of vessels tend to have a higher turnover and require simple and fast processes when arriving at the port.<\/p>\n

How do we translate it?<\/strong><\/p>\n

Simple and agile digital processes: online check-in, direct guidance to the mooring, self-service.<\/p>\n

Clear and visible information in the app, adapted to occasional users or new navigators.<\/p>\n

\u200d<\/p>\n

Motorboats and jet skis, the undisputed leaders in the field<\/strong><\/h4>\n

Regarding types of vessels<\/strong>the jet skis<\/strong> (22.4%) and the motor boats<\/strong> (44.9%) continue to lead the market, although both are down in registrations from last year. The surprise comes from the folding pneumatics<\/strong>which grew by 50%, indicating a boom in users looking for simpler and more affordable boats<\/strong>.<\/p>\n

Where is the activity concentrated?<\/p>\n

If we look at the map, Balearic Islands, Barcelona and Alicante<\/strong> lead the registrations. Barcelona grew by 34% and Alicante by 29.7%, which shows that these areas maintain a strong attraction for recreational boating.<\/p>\n

.<\/p>\n

What can ports learn from this data?<\/strong><\/h4>\n

\t1.\tDigitization is not an option, it is a necessity:<\/strong> With a fast moving market and more connected users, having manual processes or inaccessible information is no longer viable.<\/p>\n

\t2.\tService is part of the experience:<\/strong> It's not just about offering a mooring, it's about creating a complete digital experience, from booking to check-out.<\/p>\n

\t3.\tCustomization is key:<\/strong> Patterns of use vary according to the type of vessel and user profile (private owner vs. charter). Adapting communication and services is essential.<\/p>\n

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Portview and Pandora: data to get ahead of the curve<\/strong><\/h4>\n

All this information is what helps us to continue to evolve. Portview<\/strong> and improve the connection with Pandora<\/strong>ports, so that the ports can not only better manage your day-to-day<\/strong>but also to anticipate the needs of its customers.<\/p>\n

If your port wants to digitize its processes, improve the boater's experience and prepare for the future of boating, Pandora and Portview can help you.<\/p>\n

See the complete ANEN report <\/strong>here<\/strong> <\/a><\/p>\n

\u200d<\/p>\n

\u200d<\/p>","protected":false},"excerpt":{"rendered":"

At Portview we follow the evolution of the nautical market very closely, because understanding how the sector is growing (or slowing down) is key to helping ports adapt their management and anticipate the future.ANEN has just published updated registration data up to February 2025 and, although the market shows a slight drop, these data leave us valuable clues to reflect on how port management and the digitalization of marinas should evolve.<\/p>","protected":false},"author":2,"featured_media":185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nautico"],"acf":[],"_links":{"self":[{"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":1,"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":296,"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/posts\/184\/revisions\/296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/media\/185"}],"wp:attachment":[{"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portview.app\/en\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}